FOOTBALL IS LIFE: The Adams Davy Soccer Fest – A FIFA Activation Experience for the Whole Family

As the world gears up for the most-watched sporting event on the planet—the FIFA World Cup—Adams Davy is proud to unveil a groundbreaking, family-friendly attraction designed to bring the global magic of soccer to North America like never before.

Welcome to the Adams Davy Soccer Fest – FIFA Activation, an immersive, cultural, and technological experience that educates and entertains, uniting communities across the U.S. and Canada before, during, and after the world’s biggest game.

A Global Sport. A Local Experience.

To much of the world, football isn’t just a sport—it’s life. But in the U.S. and parts of Canada, “soccer” is still finding its rightful place at the top of the sports pyramid. That’s where we come in.

The Adams Davy Soccer Fest is a traveling showcase that bridges the gap, using entertainment, education, and cutting-edge technology to introduce North American families to the powerful legacy, culture, and future of the beautiful game.

More Than a Soccer Event—It’s an Immersive Narrative

This isn’t your average fan zone. It’s an immersive storytelling experience where visitors don’t just learn about the game—they live it.

• Step into History: Walk through decades of soccer legends, iconic World Cup moments, and international breakthroughs.

• AR + VR Simulations: Train like the greats, face off in virtual penalty shootouts, or navigate iconic stadiums around the world.

• Holographic Wayfinders: Let legendary players guide you through their stories in stunning 3D visuals.

• Interactive Cultural Zones: Explore the music, art, food, and traditions of countries where soccer is religion.

Family-Friendly, Culture-Focused

Soccer Fest is intentionally inclusive, intergenerational, and educational. Whether you’re a hardcore fan, a curious kid, or a first-time soccer parent, you’ll find yourself captivated by the blend of culture, storytelling, and innovation.

This activation was built for:

• Families seeking high-quality cultural experiences

• Schools and educators looking for global teaching moments

• Communities celebrating FIFA matches in North America

• Brands and cities ready to host vibrant, meaningful engagement zones

Touring Cities Across the U.S. & Canada

As FIFA comes to North America, so does the Soccer Fest. This modular attraction is ready to launch in public parks, stadiums, malls, festivals, and city centers—wherever fans gather. With flexible footprints and customizable content, each activation is tailored to its host city and its community vibe.

Why It Matters

Soccer is more than goals and glory—it’s a shared language spoken by over 4 billion people worldwide. Through Soccer Fest, we aim to:

• Build cultural awareness through sport

• Inspire the next generation of North American players and fans

• Bridge communities through global storytelling

• Deliver world-class experiences aligned with FIFA’s core values

Bring Soccer Fest to Your City

Looking to host a fan zone or cultural activation during the FIFA World Cup cycle? Want to offer something bigger than just watching the game on a screen?

Adams Davy Soccer Fest is ready to deploy. Our team delivers full-scale event production, brand partnerships, licensing compliance, and turnkey installations for any footprint.

⚽ Football is Life. Let’s live it together.
Reach out to Adams Davy to bring the Soccer Fest to your city, venue, or event series.