During “The Final Four Tournament” in Houston, TX.
- Ubisoft - Just Dance Campaign
- Spring 2016
- Strategy, Idea and Concept
- Entertainment Production
- Video Production and Content
- Brand Experience Coordination
Ubisoft came to Adams Davy to help create a unique brand integration during the Final Four College Tournament in Houston, TX.
Adams Davy created a live-in person version of the “Just Dance” Video game on the main stage in front of 20,000+ spectators.
Members of the crowd joined in as 20+ dancers in video game costumes performed.
The result was 100k impressions on the Just Dance 2020 launch website as well as press coverage from local news outlets (CBS, NBC, ABC & FOX)