During “The Final Four Tournament” in Houston, TX.

  • Ubisoft - Just Dance Campaign
  • Spring 2016
Our Services
  • Strategy, Idea and Concept
  • Entertainment Production
  • Video Production and Content
  • Brand Experience Coordination

The Mission.

Ubisoft came to Adams Davy to help create a unique brand integration during the Final Four College Tournament in Houston, TX.

Impressive Result.

Adams Davy created a live-in person version of the “Just Dance” Video game on the main stage in front of 20,000+ spectators.

Members of the crowd joined in as 20+ dancers in video game costumes performed.

The result was 100k impressions on the Just Dance 2020 launch website as well as press coverage from local news outlets (CBS, NBC, ABC & FOX)


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